NATFA partnered with the University of Bifröst, Iceland in training under the IN SITU project

NATFA partnered with the University of Bifröst, Iceland in training under the IN SITU project

Unlock Your Brand Potential: Empowering Creatives and Entrepreneurs

30-31 May 2024, Borgarnes, Iceland and online


Bifröst University will host a dynamic two-day workshop tailored for entrepreneurs, artists, cultural managers, educators, students, and all community members eager to elevate their storytelling skills and amplify the impact of their enterprises. Set against the stunning backdrop of Borgarnes, West Iceland, this transformative event will take place on May 30th and 31st, and is organised in collaboration with the National Academy of Theatre and Film Arts “Kr. Sarafov.”


Thursday 30 May

  • 11:00 – 12:30 – Regional identity and collective trademarking (in English and Icelandic)
    Carolina Castaldi, specialist from Utrecht University, and Eiríkur Sigurðsson, from the Icelandic Intellectual Property Office
  • 15:30 – 17:00 – Communication and exercising storytelling (in English)
    Michael Hendrix, Designer and Artist


Friday 31 May

  • 11:00 – 12:30 – How to Make a Good Application – tools for training (in English and Icelandic)
    Lidia Varbanova, National Academy of Theatre and Film Arts “Kr. Sarafov,” Bulgaria, and Bjargey Anna Guðbrandsdóttir, Consultant

For further information, please contact Anna Hildur Hildibrandsdóttir at:

To register in any of the workshop sessions, please follow this link. 

You will receive a Certificate of Attendance upon successful completion of the workshop.

IN SITU is a four-year project that combines research and experimental actions to advance the innovation-related practices, capacities, and potential of cultural and creative industries (CCIs) based in non-urban areas of Europe. Thirteen universities and research institutes from 12 European countries are collaborating on the research, which is led by the Centre for Social Studies of the University of Coimbra in Portugal. West Iceland is one of the six experimental areas of the study, and the workshop is part of the training offered by the project in connection with the study. The project is funded by the European Union’s Horizon Europe research and innovation programme under grant agreement no. 101061747.